Selling Social: How Companies Are Connecting with Social Media

Selling Social: How Companies Are Connecting with Social Media
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7 Creative Marketing Ideas for Small Businesses

Thank You Notes

Great marketing goes beyond designing a great logo. Promoting a business can be a challenging task, particularly if you’re after a fresh, creative approach. Of course, marketing a small business can be even more difficult, as budgets are a lot smaller and networks are much more limited. Here are some creative yet cost-effective ways to market your small business:

1) Repurpose existing content.

Have you written lots of content on a particular subject? There’s no need to let your expertise go to waste. Turn your old blog posts into an e-book, a magazine article, a booklet, or even a marketing video.

2) Host workshops and seminars.

Share your talent and expertise with others by teaching at workshops and speaking at seminars. You’ll get publicity both from marketing the event and the event itself.

3) Get personal.

Send handwritten thank you, birthday, or holiday cards to past and present clients and partners. Although this may seem like a taxing task, many entrepreneurs and small businesses can attest to its effectiveness.

4) Sponsor a local team.

Sponsor a local basketball team or youth camp and you’ll not only get publicity by way of feature articles and press releases, but you’ll also get your company logo on team uniforms and signs. You’ll be able to build brand awareness and become a valuable community member at the same time.

5) Raise funds for a cause.

One of the best ways to market your small business is by getting the entire local community involved. Join up with other non-competing businesses in the area and organize a fundraiser for a particular cause or charitable organization. You’ll not only do your share of good, but you’ll automatically be included in all the marketing efforts of your partners.

6) Host an event.

While networking may be a great way to market your business, hosting an event is an even better way to do so. If possible, offer freebies or free food in order to get more people to attend. An event will allow you to reach a much wider audience at once, and if you’re able to hold the event at your actual location, then people will know where you are and where they can find you in the future.

7) Go where your competition is not.

Take a closer look at your competitors, and see what marketing methods they are and aren’t doing. If they’re not on YouTube, Pinterest, or even in the community newsletter, then maybe it’s time you explore these avenues.

Photo Credit: iClipart

7 Video Marketing Tips for Small Business Owners

7 Video Marketing Tips for Small Business Owners

As a small business owner, you probably already know that creating a truly effective video marketing strategy can be rather costly. What you need to know is that you don’t have to work with a professional studio or a celebrity spokesperson to achieve video marketing success.

Here are some practical video marketing tips that every small business owner should know:

1) Keep it real.

Some marketing videos are overly complex, but the great news is that these videos don’t necessarily have to be elaborate in order to be effective. Communicate openly and directly to your viewers, and keep things genuine. It is completely possible to make an impact simply by speaking passionately about your products or sharing expertise on a certain subject.

2)  Keep things simple.

Keep your marketing video short and simple. Some of the most effective marketing videos out there involve a white background, one person, and a great script. Of course, remember to get to the point. After all, not everyone will want to watch a 15-minute video.

3) Record customer testimonials.

Are you in need of content for your videos? One thing you can do is record your customer’s testimonials and place them on your site. Show your website visitors that your customers are real people, and allow them to see and hear about your products firsthand.

4) Create a video blog.

If your business has a blog as part of your website, consider creating the occasional video blog instead of always publishing written content. This combination allows you to cater to both types of visitors—those who prefer to read your content and those who prefer to watch it.

5) Make a call to action.

Be sure to end every single video with a call to action. Inviting viewers to visit your website, make a phone call, or send you an email will likely generate more leads than if no contact information were placed in the first place.

6) Switch up your video hosting.

You can opt to host your video in multiple ways, such as on YouTube, Facebook, or even the company website. While posting your videos on YouTube allows you to save on bandwidth and reach a wide user base, placing videos on your website will provide your visitors with a richer content selection. It would be most advantageous to create a dynamic online presence by switching it up, and even posting your videos on a variety of mediums.

7) Maximize the power of social media.

Reach out to potential clients and customers by maximizing social media channels such as Twitter, Facebook, and MySpace. A small business owner can especially benefit from doing so, as viewers can easily share your videos with their family members, friends, and colleagues. Of course, be careful not to overdo this, because you don’t want your viewers to become annoyed at your incessant posts.