These days websites are very easy to put together. Of course, putting a simple, bare website online will not automatically translate into more customers or clients. If you want to truly make your website an effective business tool, then you have to put some serious thought into what it looks like and what it contains. When it comes to creating a website for your small business, here are some common mistakes you should avoid:
1) Not updating your content.
Remember that the reason people visit your website is because they’re searching for content. A website is used as a primary source of information for both new and old customers, and it is a must that you keep it updated if you want to drive more traffic. Find a way to engage your customers and keep them coming back for more. A simple way to do this is by adding a blog to your regular retail site and use it to post topics of interest to your audience.
2) Being careless with typos and grammatical errors.
The tiniest of spelling or grammatical errors may seem insignificant, but these mistakes can make you look unprofessional. If you can’t tell the difference between “their” and “there,” keep in mind that you may just be damaging your credibility. Have someone else proofread your website before publishing it on the World Wide Web, or use a spelling and grammar checker to look for errors.
3) Forgetting a call to action.
People are visiting your website—but now what? Don’t let them close that browser without taking some sort of action. Tell your customers what to do next! Ask them to contact you, buy something, or sign up for your mailing list. Every page should have some sort of call to action that leads your readers in the direction you’d like them to go. It might help to offer then an incentive for signing up with you like a free report or ebook.
4) Not making it user-friendly.
Your website might look nice, but is it easy for visitors to navigate? Don’t go live if your website isn’t user-friendly. Make the navigation within your website seamless! If your website visitors have a hard time finding the information they’re looking for, then they’ll likely take their business somewhere else. Keep your web design smart and simple.
5) Being unreachable.
Make it extremely easy for people to get in touch with you. List your contact numbers and email address in a location that is simple to find. Have a contact form or page so customers can easily leave you a message that goes directly into your inbox. Don’t forget to write them back!
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