As a small business owner, you probably already know that creating a truly effective video marketing strategy can be rather costly. What you need to know is that you don’t have to work with a professional studio or a celebrity spokesperson to achieve video marketing success.
Here are some practical video marketing tips that every small business owner should know:
1) Keep it real.
Some marketing videos are overly complex, but the great news is that these videos don’t necessarily have to be elaborate in order to be effective. Communicate openly and directly to your viewers, and keep things genuine. It is completely possible to make an impact simply by speaking passionately about your products or sharing expertise on a certain subject.
2) Keep things simple.
Keep your marketing video short and simple. Some of the most effective marketing videos out there involve a white background, one person, and a great script. Of course, remember to get to the point. After all, not everyone will want to watch a 15-minute video.
3) Record customer testimonials.
Are you in need of content for your videos? One thing you can do is record your customer’s testimonials and place them on your site. Show your website visitors that your customers are real people, and allow them to see and hear about your products firsthand.
4) Create a video blog.
If your business has a blog as part of your website, consider creating the occasional video blog instead of always publishing written content. This combination allows you to cater to both types of visitors—those who prefer to read your content and those who prefer to watch it.
5) Make a call to action.
Be sure to end every single video with a call to action. Inviting viewers to visit your website, make a phone call, or send you an email will likely generate more leads than if no contact information were placed in the first place.
6) Switch up your video hosting.
You can opt to host your video in multiple ways, such as on YouTube, Facebook, or even the company website. While posting your videos on YouTube allows you to save on bandwidth and reach a wide user base, placing videos on your website will provide your visitors with a richer content selection. It would be most advantageous to create a dynamic online presence by switching it up, and even posting your videos on a variety of mediums.
7) Maximize the power of social media.
Reach out to potential clients and customers by maximizing social media channels such as Twitter, Facebook, and MySpace. A small business owner can especially benefit from doing so, as viewers can easily share your videos with their family members, friends, and colleagues. Of course, be careful not to overdo this, because you don’t want your viewers to become annoyed at your incessant posts.