Studies show that approximately 80% of consumers use the World Wide Web to locate products and businesses online. These numbers give small and mid-sized businesses a reason to seriously think about getting on the Internet. Building an online presence for your small business can seem like an overwhelming and daunting task. Where do you even start? Well here are some simple tips to get started on building an online presence:
1) Make a plan.
Building an online presence becomes a lot easier if, from the start, you are able to identify what you want to achieve. Incorporate online goals in your business plan. Who is your target market online and how do you reach them? What do you want to get out of your going online? Set traffic projections and social media goals.
2) Determine your media outlets.
There are dozens of social media sites out there—but don’t feel pressured to create an account for every single media outlet online. Do some research and stick to one or two accounts. Facebook allows you to easily connect with your customers, while Twitter makes it easy to chat with customers, colleagues, and other individuals in the industry. Hold contests or giveaways on your page and customers will definitely keep their eye on you.
3) Always choose quality over quantity.
Yes, you want to establish brand recall, but that doesn’t mean you need to post a dozen messages a day. If you don’t have anything compelling or interesting to share with your followers, then don’t share it.
Establish confidence and trust in your customers by incorporating a blog into your website and posting regularly. Share your expertise by writing about what you know. Increase your online business credibility by offering your readers free, useful information and tips. Take the opportunity to show your customers that you and your company are approachable, knowledgeable, and active!
5) Keep it consistent.
It may be difficult to set aside time each day to work on building your online presence, so do your best to make it a habit. Schedule a particular time each day to go online, chat with your customers and reply to their queries.
Of course, there are many more things you can do to help out. Building an online presence takes a lot of time, effort and consistency. Work hard and your determination and discipline will pay off!
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