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As a small business owner, you probably already know that creating a truly effective video marketing strategy can be rather costly. What you need to know is that you don’t have to work with a professional studio or a celebrity spokesperson to achieve video marketing success. Here are some practical video marketing tips that every [...]
As a self employed person I find myself wearing many different hats during the course of a business day and I’m acutely aware that I’ll be entirely responsible for my own retirement when the time comes. For this reason I attempt to always spend a minimum of 20% of my time on product creation, because [...]
These days websites are very easy to put together. Of course, putting a simple, bare website online will not automatically translate into more customers or clients. If you want to truly make your website an effective business tool, then you have to put some serious thought into what it looks like and what it contains. [...]
Studies show that approximately 80% of consumers use the World Wide Web to locate products and businesses online. These numbers give small and mid-sized businesses a reason to seriously think about getting on the Internet. Building an online presence for your small business can seem like an overwhelming and daunting task. Where do you even [...]